Our B Corp Certification

We are proud to be a certified B Corp, based on our commitment to our community, our purpose-led business model and our pledge to use business as a force for good.

Keep reading to find out why it matters.

What is a B Corp?

Certified B Corporations (B Corps) are part of a leadership community acting globally to use business as a force for good and affect positive social and environmental change in the world. It’s a framework that helps businesses protect and, importantly, improve their positive impact over time.

There are more than 4,000 Certified B Corps in over 150 industries and 70 countries with 1 unifying goal – to redefine success in business and better balance the needs of people and the planet, with profit.

B Impact Areas

The certification goes beyond just a product or service level and measures a company’s entire social and environmental impact.

The B Impact Assessment evaluates how a company’s operations and business model impact its whole ecosystem:

Solbari: empowering people to lead a sun-smart life

Our purpose sits at the core of our business model.

Our mission, which drives everything we do here, is to inspire people to lead a sun-smart life.

Skin cancer is one of the most common cancers, but also one of the most preventable.

Our vision is a world without skin cancer and to support those with skin health conditions.

We educate the public about skin health, invest in skin cancer detection and offer a wide range of world-leading UPF50+ clothing, sun hats, accessories and SPF50+ skincare.

Our impact has always been important to us

"From day 1, the vision for Solbari was to have a positive impact, to empower others to lead sun-smart lives and to help create a world without skin cancer. As Solbari has grown, so too has our sense of responsibility to ourselves, our community, and our planet.

We’re proud to join a community of like-minded businesses, across all types of industries, who want to challenge the status quo and affect real positive social and environmental change. The certification is a big milestone, however, there is no finish line when it comes to using business as a force for good. We are committed to the ongoing journey of continuous improvement that comes with our B Corp certification and pledge to hold ourselves accountable to you, our community, to keep redefining the standard for responsible business.”

Johanna Young
Founder & CEO

"From day 1, the vision for Solbari was to have a positive impact, to empower others to lead sun-smart lives and to help create a world without skin cancer. As Solbari has grown, so too has our sense of responsibility to ourselves, our community, and our planet.

We’re proud to join a community of like-minded businesses, across all types of industries, who want to challenge the status quo and affect real positive social and environmental change.

The certification is a big milestone, however, there is no finish line when it comes to using business as a force for good. We are committed to the ongoing journey of continuous improvement that comes with our B Corp certification and pledge to hold ourselves accountable to you, our community, to keep redefining the standard for responsible business.”


Johanna Young

Founder & CEO

A continuous journey of improvement

Being B Corp certified is more than a check box or end goal. It’s a long-term commitment to continue doing better because there is no finish line when it comes to using business as a force for good. We will be audited and measured every three years and hold ourselves accountable to you to keep making tangible improvements.

Learn more about our B Corp Certification here

Why does this matter to you?

The B Corp logo has fast become a universal signpost that helps customers find brands that align with their values. It signals that you can trust that the business meets the highest standards for positive social and environmental impact and that it is committed to continually improving the way it does business. By supporting B Corps, you’re also letting other businesses know that ethics are important to you – and other organisations will hopefully take note and join the movement.